Friday June 4, 2010
By NIK NAIZI HUSINniknaizi@thestar.com.my
KUANTAN: The existing multi-level marketing (MLM) system is likely to be reviewed and a new concept known as “shared marketing” (pemasaran musyakarah) introduced.
Domestic Trade, Co-operatives and Consumerism Ministry deputy secretary-general Datuk Daud Tahir said the ministry had received positive feedback from people involved in this marketing plan introduced by National Co-operatives Organisation of Malaysia (Angkasa).
He acknowledged that it had benefitted members of the marketing programme that was syariah-compliant.
However, he said that his ministry would need more time to study the system before making amendments to the Direct Selling Act.
He was speaking to reporters after opening a seminar here on business development. Also present was Angkasa president Prof Datuk Dr Mohd Ali Baharum.
Daud urged more co-operatives to venture into the retail industry in order to contribute more to the national Gross Domestic Product (GDP)
“Currently, co-operatives contribute only 1% to the national GDP, which is too small for such a huge body with seven million members.
“We want to encourage more co-operatives, especially those in the rural areas, to venture into the small- and medium-scale agro-based industry and we aim to see the sector contribute 5% to the GDP by 2013,” he said.
Meanwhile, Dr Mohd Ali said the shared retailing system, as practised under the shared marketing plan by co-operative shops, was approved by the Syariah Council.
“It differs from the existing multi-level marketing (MLM),” he said.
He said the 6,000 co-operatives comprising seven million members could make the plan successful.
“Our co-op shops are like any other convenience or sundry stores selling daily essential items including foodstuff,” he explained.
He said Angkasa would open another 195 shops to complement the existing five outlets in Terengganu, Kuala Lumpur, Kedah and Perak.
“We need to have more shops to compete with the established operators,” he added.
Domestic Trade, Co-operatives and Consumerism Ministry deputy secretary-general Datuk Daud Tahir said the ministry had received positive feedback from people involved in this marketing plan introduced by National Co-operatives Organisation of Malaysia (Angkasa).
He acknowledged that it had benefitted members of the marketing programme that was syariah-compliant.
He was speaking to reporters after opening a seminar here on business development. Also present was Angkasa president Prof Datuk Dr Mohd Ali Baharum.
Daud urged more co-operatives to venture into the retail industry in order to contribute more to the national Gross Domestic Product (GDP)
“Currently, co-operatives contribute only 1% to the national GDP, which is too small for such a huge body with seven million members.
“We want to encourage more co-operatives, especially those in the rural areas, to venture into the small- and medium-scale agro-based industry and we aim to see the sector contribute 5% to the GDP by 2013,” he said.
Meanwhile, Dr Mohd Ali said the shared retailing system, as practised under the shared marketing plan by co-operative shops, was approved by the Syariah Council.
“It differs from the existing multi-level marketing (MLM),” he said.
He said the 6,000 co-operatives comprising seven million members could make the plan successful.
“Our co-op shops are like any other convenience or sundry stores selling daily essential items including foodstuff,” he explained.
He said Angkasa would open another 195 shops to complement the existing five outlets in Terengganu, Kuala Lumpur, Kedah and Perak.
“We need to have more shops to compete with the established operators,” he added.
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